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  • Women's Fitness

    Omnichannel training

    Dec 22, 2021 1 minute

    The pandemic relegated workouts to our homes. We transformed living rooms into gyms and invested in exercise kit) since January 2021 – but gyms have also reported a rapid recovery in memberships. Turns out, we want the best of both worlds. Omnichannel fitness is a blend of in-gym and home workouts. As the notes, most exercisers prefer a 60:40 split between gym and home workouts. ‘The digital fitness boom and growth of home working means we’re taking an omnichannel approach to training to stay more active, mixing thrilling live workouts at the gym with the convenience of digital workouts at home,’ confirms Phillip Mills, Les Mills founder and executive director. Hear, hear to more choice!

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