• Among the well documented challenges of the pandemic, marketers have also seen some positive impacts with a noticeable focus on to develop better insights into their customers and markets.• The impacts have been broad, affecting revenues, culture, staffing levels and future investment plans (particularly where related to traditional media).• Investment in new marketing
EXECUTIVE SUMMARY BY IAN MILLS, DIRECTOR OF STRATEGY AT PERCEPTIVE
Dec 08, 2021
2 minutes
You’re reading a preview, subscribe to read more.
Start your free 30 days