iPod and the birth of iTunes
Dec 07, 2021
2 minutes
THE iPOD WAS a big hit for all kinds of reasons. It was better than the competition, it was easy to use, and it had white headphones that would become the focus of an iconic ad campaign.
The first iPod campaign included one of Steve Jobs’ pet hates: people. Jobs preferred not to use real people in ads because no one person would appeal to everybody. And this
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