iPod and birth of the iTunes Music Store
Oct 19, 2021
2 minutes
The iPod was a big hit for all kinds of reasons. It was genuinely better than the competition, it was easy to use, and it had white headphones – headphones that would become the focus of an iconic ad campaign.
The first iPod campaign included one of Steve Jobs’ pet hates: people. Jobs preferred not to use real people in ads because no one person would appeal to everybody. And
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