BOX CLEVER
“I’m a bit OCD about six-sided boxes,” says Simon Wolf. “It’s very hard to provide them with interest to the eye. And that’s essential, because we hope they’ll be around for a long time.”
Wolf is the fifth generation to run the company that gave him his surname, even if his mother insisted that — unlike the previous four generations, dating to the founding of the company in 1834 — he would not be named Philip.
Back then, in Germany, the first Philip Wolf had spotted an untapped human proclivity and catered for it. “Why does anyone need a nice garage for
