Apple AirPods 3

It’s estimated that around 200 million pairs of Apple’s true wireless earbuds have been sold in the four years since the Airpods arrival – roughly half the number of Rubik’s Cubes (the best-selling toy ever) that have been sold over four decades, to put it in perspective.

While brand affinity has naturally played a large part in this, there’s no denying the AirPods’ success has also been down to Apple’s flawless ‘it just works’ technology – and the third-generation AirPods are the latest incarnation of that