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  • Beijing Review

    A New Course of Action

    Dec 09, 2021 4 minutes
    By Li Xiaoyang
    Copyedited by G.P. Wilson

    New Oriental, one of China’s largest tutoring institutions, is facing controversy after recently unveiling plans for its business transformation. During a live-streaming event in November, founder and Chair Yu Minhong said the company would set up an online platform to sell agricultural products. Previously best known as a provider of tutoring in English and other academic subjects, New Oriental will also begin offering art courses, and will expand its Chinese teaching business to foreigners.

    New Oriental’s change of tack has drawn mixed opinions. While some admire Yu’s courage, there are doubts that whether New Oriental can meet the challenges of selling and transporting perishable fresh produce, as well

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