Balancing Act

There is an unassuming, almost anonymous simplicity to the work of British industrial designer Jasper Morrison. With the intention to celebrate the beauty of the ordinary, Morrison’s “super normal” creations have won plaudits for their ease of use and understated style.

“There are better ways to design than putting a big effort into making something, a book he co-authored with Japanese architect Naoto Fukasawa. “The ‘super normal’ object is the result of a long tradition of evolutionary advancement in the shape of everyday things, not attempting to break with the history of form but rather trying to summarise it, knowing its place in the society of things.”