St. Louis Magazine

DIAL TURNED RIGHT

JEFF ALLEN’S GOT a square jaw, burnished voice, and competitor’s chutzpah. “Evidently, our idea was a good one,” he says, seated in the still mostly empty suite of offices and studios at NewsTalkSTL 101.9 FM, which recently set up shop near Union Station. “Everybody is rushing to fill what’s a perceived void in the market.”

By “market” he means conservative talk radio in St. Louis—and by claiming there’s a “void,” he’s subtly trash-talking. For years, St. Louisans had only one conservative talk option on the

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