SONY ALPHA 7 IV
www.sony.co.uk £2,399/$2,499
Traditionally, the Alpha 7 has been the range’s ‘vanilla’ camera, with the ‘R’ models adding resolution and the ’S’ models adding sensitivity. But there’s nothing vanilla about the A7 IV. While it technically supersedes the A7 III, this is an altogether more advanced camera that, we think, targets a higher-level audience.
The A7 III will continue in Sony’s lineup for now, with that model and the A7C offering the ‘beginner’ options for the full-frame Sony camera system going forward. We’ve only spent a few hours with the A7 IV so far, but it’s some way from an entry-level camera in its capabilities – and in its complexities.
Key features
Where do we start? How about the sensor? The A7 IV’s new 33MP sensor is hardly headline
