THE ART OF PERSUASION

here’s one thing all writers do. They try to convince readers to believe what they tell them. In non-fiction, the writer’s research must be impeccable, so that the facts they present are accurate. Get one detail wrong and they risk losing readers, who will then be wary and wonder if all the other ‘facts’ in the book are true or not. In fiction they’re asking the reader to suspend their disbelief and trust the writer to take