“YOU WOULDN’T HAVE TO BEND MY ARM TO GO TO INDIA FOR A PROMOTIONAL TOUR”
ollywood has thrived on the disaster genre. A hero, often white, overcomes gargantuan odds to save the world from eternal doom. In the Covid-19 pandemic though, the industry faced a disaster of epic, unprecedented proportions. A one-man army was not enough to tackle it. The film industry the world over has had to adapt and innovate to survive. Professionals embraced streaming platforms as a viable medium to share their art. In 2021 alone, Leonardo DiCaprio, Jennifer Lawrence, Zendaya, Jake Gyllenhaal have all done a Netflix film. Ryan Reynolds jumped on to the streaming bandwagon back in 2019 with (also on Netflix). More. If you want a sense of how big the streaming revolution is, it can’t get any bigger than Netflix bringing The Rock, and together.
