he company Parting Stone offers a novel service: It turns the ashes of deceased humans and animals into pretty little stones—like river rocks. And when Justin Crowe founded Parting Stone in 2019, it seemed obvious who his first customers should be. “Our research showed that while 1.6 million American families choose cremation through a funeral home each
Selling a Novel Idea to an Ancient Industry
Nov 23, 2021
2 minutes
You’re reading a preview, subscribe to read more.
Start your free 30 days