HILE A NAME such as Aileen Sage sounds as if it could be a genteel character in a 19th-century novel it is the combined middle names of Isabelle Aileen Toland and Amelia Sage Holliday. Suspecting that Toland Holliday had too much of a ring of a solicitor’s practice about it, the pair wanted to create a business alias that was clearly female but with a touch of ambiguity. “We liked the idea that she could be both of us or one,” says Amelia.
TALENT POOL
Nov 21, 2021
3 minutes
You’re reading a preview, subscribe to read more.
Start your free 30 days