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  • HELLO! magazine

    MYTHS AND MELANIN-RICH SKIN

    Nov 22, 2021 5 minutes

    Dija Ayodele is on a mission to educate the masses on the nuances of darker skin tones. The London-based aesthetician is on the expert board for the British Association of Beauty Therapy & Cosmetology and the advisory board for the British Beauty Council, and is a trustee of Beauty Backed, set up in response to the Covid-19 pandemic to provide support and guidance to professionals within the British beauty industry.

    Following the success of Black Skin Directory, the online platform for the specific needs of skin of colour that she launched in 2018, Dija is publishing her debut book, . “It makes sure black women and men feel seen within the beauty and skincare space,” says the owner and founder of Westroom Aesthetics clinic. “For a long

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