20 years ago, the iPod paved the way for Apple’s success
Nov 12, 2021
4 minutes
Dan Moren reports
The beginning of Apple’s turnaround has been pegged to a lot of dates: when Steve Jobs returned to the company as part of its acquisition of NeXT in 1997, the debut of the original iMac in 1998, even the release of Mac OS X in 2001. But if you’re looking for the date that Apple truly charted its course for the market-dominating position it finds itself in today, you’ll have to go to 23 October 2001, on the calendar – or exactly 20 years ago.
That was the day that Apple took the wraps off a
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