THE PADDLE SPORTS SHOW, LYON, FRANCE, SEPTEMBER 29TH-OCT 1ST 2021
The first-ever Paddle Sports Show, aka P2S2021, went off in Lyon the last weekend of September. Over 80 different companies in the paddle sports industry came together to share ideas, showcase new products and innovations, plan for the future, and of course, party. Three days of business meetings and exhibitions were supplemented with conferences on the impact of Brexit on the European Paddle Sports Market, the Future of Paddle Sports, and on Access Development—Broadening the Audience. Day two finished with the highly anticipated Paddle Sports Show Product of the Year Awards, designed to reward innovation and quality. New this year was the Sustainability Award, won by Peak PS (formerly Peak UK). The Whitewater, , or check out @KayakSessionMag, @paddleworldmag, @supworldmag and @PaddlerGuide on Instagram. See you next year in Lyon?!
