SOFT SPOT

ccasionally, although rarely these days, a brand will spark the touch paper of a white space you never realised existed, and explode. Tekla is a little bit like that – when co-founders Charlie Hedin and Kristoffer Juhl began discussing luxurious, consciously made bed sheets with a credible design ethos back in 2016, it seemed a step too progressive. ‘No one had done this before. When we first launched Tekla and were out there knocking on doors, people thought we were crazy,’ says Juhl. ‘It didn’t make