Just as fast as new cannabis strains pop up, unique investment philosophies and strategies emerge every day. One such emerging system has investors weighing the financial returns an investment produces against a company’s consciousness about sustainability.
It’s called sustainable investing. And investors everywhere have their eye on the cannabis industry to be a significant player in this movement.
What is Sustainable Investing?
The strategy aims to encourage, support, and create momentum for companies who exhibit responsible environmental behaviors. Another part of the strategy, naturally, is profiting from these forward-looking, innovative behaviors.
But the most serious sustainable investors will accept lower financial returns in return for the