India Today

For Posterity’s Sake

For the scores of automobile marques that wither and fade away, there’s always that rare breed that endures the wash of years, and rarer still, the one that becomes iconic. The truly lucky ones though, are those that are resurrected. It’s easy in the world of automotive luxury, since it’s easy be pigeonholed with bespoke artefacts and fittings. Craftsmanship, when it comes to the car, has to extend to the car’s fundamental purpose—its drive, handling, safety, and that elusive ‘feel.’ Technology and craftsmanship make for surprisingly amenable bedfellows when it comes to cars, and it is possible, today, to drive a classic machine outfitted with cutting-edge tech. What it comes down to, eventually, is how brands interpret their own legacy and how that vision manifests in the vehicles they create.

A few years back, Royal Enfield came up with a

You’re reading a preview, subscribe to read more.

More from India Today

India Today2 min read
The Right Balance
WITH THE POST-COVID RECOVERY IN FULL SWING, MAINTAINING THE country’s fiscal balance is a must. Union finance minister Nirmala Sitharaman was justly applauded for not hitting the panic button or taking drastic fiscal management measures during the pa
India Today2 min read
A Sluggish Pace
PRIVATE INVESTMENT, ALONG WITH CONSUMPTION, government spending and exports, is a key component of growth. After the NDA came to power in 2014, private investment increased initially, but soon began to slow down. Total value of completed investment p
India Today2 min read
Struggling for Survival
THE MSME (MICRO, SMALL & MEDIUM ENTERPRISES) SECTOR was among the worst hit in the Covid-19 pandemic. Numerous units shut shop due to a lack of consumer demand and liquidity. To help businesses stay afloat, the government implemented various schemes,

Related Books & Audiobooks