JASHN-E-AITRAAZ OUTRAGE ON TAP

iven the title of his 2009 book——William Nanda Bissell, one would think, knows a thing or two about what makes us tick. The Fabindia chairman might not be overly profit-minded—companies, he says, need to have a “good purpose” to last long—but that integrity does not take away from his hard-nosed business sense. Speaking to a broadsheet in 2016, Bissell said he wasn’t surprised by the rise in Patanjali product sales: “If it had come 10 years ago, it may not have enjoyed the same success. People are hungry