THE GLORY OF CRAFT
A stitch in time, they say, can save not only a fabric from fraying but also protect an entire legacy of traditional craftsmanship. In its six decades of designing home products and garments for women, men, and children, Fabindia has—perhaps inadvertently—not only preserved the many crafts from across the country, but helped build an aura of ‘cool’ around Indian aesthetic.
Much before terms like homegrown, handmade, and natural became the staples of fashion, the brand had already has an exclusive conversation with its director, Charu Sharma, to discover how it grew into a household name.
