One common thread drives great customer experiences: first-party data. The CX Framework is a valuable reference for best-practice customer experience. Developed by The CX Academy in Ireland (which in my view offers some of the best training for CX practitioners), it highlights six emotional drivers for CX excellence and advocacy:
1) I trust you2) You know me3) You make it easy4) You get me5) You deliver on your promise6) You fix things.
