SHIT YOU SHOULD CARE ABOUT MODERN-DAY MEDIA MOGULS
I don’t recognise Lucy Blakiston when I see her, but as she walks closer, I know it’s her. The Shit You Should Care About founder is dressed casually in a pair of Nike Air Force 1 Shadows and black baggy jeans with a T-shirt, which is the giveaway, that reads: Love yourself you piece of shit. She’s on brand, but unconsciously so.
“This is very bougie,” she says looking around—and it kind of is. We’ve met in the Chandelier Lounge at Auckland’s Cordis hotel under a gargantuan gold chandelier dripping with crystals. Swanky piano music rings out, interrupted only by the gentle clink of fine china as it’s served to patrons. I can’t help but feel with Blakiston here in this ornate classic environment, it’s like old world meeting new.
Blakiston, 23, is one-third of the trio of young women who created the wildly popular Instagram account Shit You Should Care About. She runs the site with best friends Olivia Mercer and Ruby Edwards and, full disclosure, I stan.
A GLOBAL REACH
At last glance they have 3 magazine—first published in 1925—has 5.9 million followers on Instagram. Their numbers are huge, ergo their reach is staggering!
