Biometric tech firm Zwipe starts MENA hub from Beirut
wipe, a Norway-based biometric technology company, plans to enter the Middle East and North Africa (MENA) and has selected Lebanon as regional headquarters, said , Zwipe’s newly-appointed General Manager for the MENA region. Saboury said that a physical office will not be set up before forming the team and that they will adopt a decentralized model as a team could be formed in Saudi Arabia, for instance, to serve the Gulf region and another one could be established in Egypt to serve North Africa. Lebanon is favorably located in the middle of the MENA region and its human resources are skilled and bilingual, he said. Zwipe had been developing this pilot product consisting of fingerprint biometric technology for payment cards over more than four years and plans to launch its commercial version next October. He said that the product will take three to four years to gain market momentum and further innovations will be created at a later
