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  • Her World Singapore

    Sense and Sustainability

    Jun 11, 2021 3 minutes
    TEXT GOH YEE HUAY

    The rise of the simpler beauty routine

    Say goodbye to the beauty shelfie – those photos of bathroom shelves or vanity tables crowded with cosmetics products – as consumers move towards simpler skincare routines.

    A part of the wider cultural shift that has seen people adopt slower, more considered lifestyles, and being more conscious of what they buy, slow beauty is about an uncomplicated beauty routine that uses only the essential products skin needs – and being patient enough to give those products time to work.

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