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  • Her World Singapore

    STYLISH, SUSTAINABLE, AND MAKING A REAL DIFFERENCE

    Jun 11, 2021 4 minutes
    TEXT Sandhya Mahadevan

    JASMINE TUAN, 42, ZERO-WASTE ACTIVIST & CO-FOUNDER, CLOOP.SG

    From a compulsive shopper to an ecocrusader and zero-waste activist, Jasmine Tuan’s life took an about turn after a near-death experience. She then wrapped up her fashion business – she was co-founder of the now-defunct label Fru Fru & Tigerlily – and decided to make better choices in life.

    She says: “I started questioning my purpose in life – am I destined to die a consumer without having done anything for the planet we live in?”

    A four-year stint in Kuala Lumpur brought her in touch with non-governmental organisation, Zero Waste Malaysia, and

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