Contour, but make it natural

It seems that we’re all gravitating towards a more natural beauty look with more time spent at home. After all, “skinmalism” (going back to basics with a more streamlined approach to skincare and makeup) did emerge as the beauty trend of 2021. We still want to look like ourselves, but just on a really, really good day. Already, we’ve seen a preference for lightweight face tints over heavy foundations.

Since we’re cutting back on foundation, it makes sense that we want to do the same for the rest of our makeup routine. This explains why soft sculpting – a more subtle, light-handed take on traditional contouring – is taking off. Don’t get us wrong. We still want our cheekbones