One of my friends shared a whitepaper with me last week that really hit home. He outlined where we’ve been since March 2020 and the beginning of COVID-19 using three phases: Crisis, Interim New Normal, and New Normal. We’ve been working heads-down inside my custom installation business, Livewire, to be proactive and to position us to weather uncertainty in the world. It wasn’t until my buddy outlined his Interim New Normal phase, however, that I realized that we had transitioned out of the Crisis phase, which had us all hunkered down in March, April, and May. I wanted to share what the Interim New Normal (INN)
