Cosmo: What is adidas’ campaign, Impossible is Nothing, about?
“The campaign talks about the need to look at solutions and possibilities rather than focusing on problems. It aims to motivate everyone to push themselves further. We live in a world where people are moving mountains. A few years ago, we were aspiring to explore more of the outer space, and now there are talks of human beings going to inhabit Mars! We are capable of achieving anything if we put our all in it. That’s