SYNERGY OR CONFLICT LESSONS FOR MANAGERS ON HOW TO SUCCESSFULLY ADOPT AI TO AUGMENT EMPLOYEE CREATIVITY

The digital transformation offers near-boundless opportunities to improve work processes, including those on which organisations depend for their survival, such as creativity and innovation. A key challenge in this respect is how to successfully integrate AI in work processes that have previously been exclusively reserved for human team members, such as creative problem-solving. In this article, we make several recommendations on what managers can do to enable AI-augmented creativity in their organisations.

THE POSITIVE SIDE OF AI FOR ORGANISATIONS, AND THE NEGATIVE, TOO

The on-going digital transformation of workplaces and the increased integration of machine learning and artificial intelligence (AI) into work processes hold the potential to substantially augment work carried out by human employees and take it to the next level (Reeves, 2015). The last decade saw AI taking another developmental leap in that its capabilities are now not limited to relatively routine clerical or administrative tasks but extend to those that are more knowledge-intensive and necessitate considerable thinking capability (Huang, Rust, & Maksimovic, 2019), such as tasks requiring