Club Brugge - From football club to global brand
The transition has been overseen by Bart Verhaeghe, a Belgian businessman and lifelong Brugge fan who became chairman in 2011 and the club’s main shareholder in 2012. “Football is a fast-growing global business, and we have made Club Brugge the market leader in Belgium” Verhaeghe says. “We embarked upon a multi-year transformation programme, including a professionalization of the club’s management and organization. To become a solid and profitable company, we’ve invested in people with expertise and knowledge. We pushed innovation and data
