King of the Corn
Oct 28, 2021
4 minutes
By Roberto José Andrade Franco
t night, after a hard day’s work in the oil fields of Odessa, Jesus Rios would lie awake. He’d think about the Mexican snack business he started on the west side of El Paso a couple of years before, in 2011, selling “a little bit of everything.” Of all the things he sold, —Mexican corn—was the thing he did best, but without meaning to, he buried them among 30 other items on his menu. He thought about how he’d invested his life savings into the business he had to shutter just two-and-a-half years after it opened. There were days when he sold as little as $20 worth of snacks. “I failed,” Rios
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