NPR

Trump's businesses and brand still suffering from his polarizing rhetoric

Trump's business continues to suffer losses: fewer tenants, lost government contracts, bailing business partners. But some observers say things aren't as dire as they seem for the former president.
Trump Tower's new wine and whiskey bar, 45, includes enormous pictures of the former president, in and around the White House.

Once, Trump Tower on Fifth Avenue in Manhattan was a bustling indoor mall, with floors and floors of retail, a pink marble atrium, and an indoor waterfall. On a recent visit, the waterfall and the pink marble were still there, but the escalator going up from the first floor was roped off, a currency exchange was closed, and small ground-level shops had been converted to display windows for Trump-branded merchandise.

There something new: a wine and whiskey bar, called 45. Its logo, ringed with

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