NPR

Facebook is rebranding as Meta — but the app you use will still be called Facebook

The change comes as Facebook looks to recast its public image from battered social network to tech innovator focused on building the next generation of online interaction known as the "metaverse."
A lit sign is seen at the entrance to Facebook's corporate headquarters location in Menlo Park, California on March 21, 2018.
Updated October 28, 2021 at 3:30 PM ET

Facebook's new corporate name is Meta, CEO Mark Zuckerberg announced on Thursday, in an apparent effort to recast the company's public image from battered social network to tech innovator focused on building the next generation of online interaction known as the "metaverse."

The Facebook app used by almost 3 billion people around the world every month will keep its name. But speaking at the company's Connect virtual reality conference, Zuckerberg said it's time to overhaul the corporation's identity to reflect its broader ambitions.

"It is time for us to adopt a new company brand to encompass everything that we do,"

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