PAINTING THE TOWN GREEN
EARTHBORN
Cathryn Sanders is the marketing manager at Earthborn Paints. The company is dedicated to making paints that are ‘better for the planet, your home and your health’.
How did the business begin?
The founder of Earthborn, John Dison, was originally a town-planning professional, specialising in historic buildings. He then joined the family business, which was a supplier to the decorating industry. Identifying a gap in the market, John decided to launch a range of eco-friendly paints in 2002, combining his years of experience with his own interest in design and sustainability. This was a far-sighted decision at a time when there was little awareness about the health dangers and environmental impact of conventional paints.
What is special about your paint?
Claypaint is Earthborn’s hero paint; it is virtually free from VOCs, free from oils and acrylics and has no harmful emissions. It’s highly breathable, durable and has little odour, and comes in a range of colours with complex, flattering undertones.
How eco-conscious is your brand?
As a trailblazer in
