Charlotte, talk us through the moment you decided to create By Billie.
I was a new mum and had just moved my whole life from Brisbane to Crescent Head, a small coastal town on the mid-north coast. I was in the throes of new motherhood and felt a strong need to have a creative outlet (it’s so easy in the first year to feel like you have lost a bit of your identity). During this time there weren’t a huge amount of children’s clothing brands so I felt like there was a space for me in the market.
I vividly remember the night I conceptualised By Billie. I was up late breastfeeding my three-month-old and was researching manufacturers with an emphasis on finding one who accepted low MOQs (a small number of units). I was lucky to find a small family-run manufacturer who I sent a few very simple designs through to and patiently waited for the samples to arrive. I will never
