CITIZEN
ven if you don’t know much about Citizen, its name ought to provide a clue. The company was established in 1918 by a jeweller, Kamekichi Yamazaki, and was known rather stodgily then as the Shokosha Watch Research Institute. Not a bad moniker, given than its aim was to produce Japan’s most accurate timepieces. But really, not quite as sexy as ‘Citizen’, a name coined in 1924
