Alankara Santhana

Could you tell us more about yourself, Sound United and the brands you own?

I have been with Sound United for 10 years. As the Sales Director, I manage the sales for South Asia, Middle East and India for all SU brands. Sound United owns the Denon, Marantz, Bowers & Wilkins, Polk Audio, Definitive Technology, Classé and Boston Acoustics brands - all these brands are present in India. We have maintained being the market leader for the AVR – Hi-Fi and loudspeaker categories in India YOY.

Sound United has some remarkable and renowned brands in its portfolio. Which are your focussed brands in India and what are the plans to promote them?

As each brand has its own unique target audience, we do not focus on a particular