Entrepreneur

Bertha González Nieves

Cofounder and CEO/Casa Dragones

When Bertha González Nieves met Bob Pittman, the cofounder of MTV, at a party in Brooklyn, she shared her idea for a tequila brand. González Nieves had worked as an executive at Jose Cuervo International for 10 years and was the first woman to be named Maestra Tequilera by the Academia Mexicana de Catadores de Tequila. As it happened, Pittman wanted in on the tequila business, too. “I didn’t

You’re reading a preview, subscribe to read more.

More from Entrepreneur

Entrepreneur3 min read
Engineering a Better Life
Kayla Opperman made good money at her engineering job. But when her daughter was a baby, she got tired of long hours in the office. She also recognized there was a limit to how much she could make working for someone else. “I’d worked hard to get an
Entrepreneur1 min read
Entrepreneur DAILY
Get essential tips and inspiration for STARTING AND GROWING YOUR BUSINESS sent straight to you Stay up to date on topics like: Money & finace Starting a business Leadership Growing a business Scan to subscribe for FREE
Entrepreneur8 min read
Million-dollar Unlocks
When Ben Witte launched his brand Recess in 2018, his mission was simple: He wanted to make nonalcoholic relaxation beverages. CBD was hot at the time, thanks to the recent passage of the Hemp Farming Act, so he launched a line of CBD-infused sparkli

Related Books & Audiobooks