LET’S START WITH YOUR FREERIDE RANGE. HOW HAVE THE LITHIUM AND ONE KITES BEEN UPDATED?
The Lithium is a massive focus for us, and this year we redesigned it from the ground up as the ultimate all-around freeride performance kite. For years this product has defined the freeride space in many of our key markets. This rider group is constantly evolving, as they look for more versatility, better jumping, better high end, but still want the same absolute ease of use. Besides a new planform and shaping from designer Mark Pattison, our design engineer Dave Kay assisted by developing a new bridle program that enables us to adjust and tune the loading through the bridles, and really fine-tune the performance. The result is absolute refinement in a kite that blends ease of use and high performance perfectly.
For the One, we worked from our proven single-strut formula, and did an extensive amount of work on the bridles, with a reduced number of pulleys and a shorter bridle, creating increased simplicity and responsiveness. The One offers a unique combination of light weight, stability and all-around versatility, which surprises all levels of freeride,
