The Unlikely Return of the Cleanse
There’s a grainy green solution in a blender. The word ‘detox’ is being thrown around and there are before-and-after selfies comparing day one with day 10. No, you haven’t stumbled across an infomercial circa 2007, nor a dated diet page on Facebook, but on to Lizzo’s TikTok in December 2020. The 33-year-old singer announced to her 18 million fans she was doing a smoothie detox for her health, and she’s not the only one.
Shortly after Lizzo’s smoothies went viral, Salma Hayek’s penchant for juicing was given as the prime reason behind a series of agedefying bikini snaps the 55-year-old actress posted to Instagram. There are now millions of videos tagged #smoothiecleanse and #juicecleanse on TikTok, where 40 per cent of users are under the age of 24.
Of course, there’s nothing wrong with sipping as part of your fruit and vegie quota, be it via a smoothie (where whole pieces of fruit and/or vegetables are blended together) or a juice (where liquid is extracted from the fruit or vegetable); it’s the ‘cleanse’ part of this trend – the
