Thinking inside the box

As a young man, James Chin Moody was deeply involved in advocacy as co-chair of the United Nations Environment Programme’s youth council. A core was sustainable consumption. Fast-forward 20 years or so, and the devoted campaigner is putting the beliefs he supported then into practice via a unique courier delivery disruptor called Sendle.

That business contracts mid-tier courier companies to collect parcels for Sendle’s clients, initially from the premises or homes of small business operators. Once the couriers delivered their regular loads for the day for other contractors, they had been returning empty to base. What better way to make extra income than to backload Sendle’s parcels for despatch around the country?

It’s a simple idea, and it is giving Chin Moody a reputation for innovation. He initially tried to interest Australia