Sharing is caring
It’s just gone midday on an eerily quiet Saturday afternoon when we sit down to speak with Dr Morgan Edwards via a Zoom call from her Auckland home. In many ways it seems fitting that another Level 4 lockdown in the City of Sails has thwarted our plans to catch up in person – after all, the Covid-19 pandemic is the very reason the anaesthetist has become something of a social media sensation.
A year ago, it’s very likely the name Morgan Edwards wouldn’t have meant much to most Kiwis. The specialist obstetric anaesthetist at Waitematā District Health Board had a small but engaged following on her Instagram page, where she shared a mix of her personal life and career passion. Her aim was to provide pregnant people with factual and easy-to-access information to guide their birth choices – a space she felt was filled with misinformation and judgement.
It wasn’t until the first of New Zealand’s lockdowns in 2020 that her small corner of the internet went boom, amassing more than 15,000 followers almost overnight. In a time of fear and uncertainty, Morgan quickly became a trusted voice on social media, offering Kiwis timely, educated updates on the status of Covid-19 here
