40+
It’s now when the signs of ageing start to become more obvious – in fact, it almost feels like fine lines appear overnight. Leading skincare expert Sarah Chapman says, ’Levels of collagen, which keep skin firm, and elastin, which keeps skin bouncing back, start to deplete, resulting in visible wrinkles.’
But all hope is not lost! If you haven’t used line-softening wonder product retinol before, now’s the time to start. Begin with a low dose, two days