Marijuana Investing: The Pros and Cons of MSOs
by Matt Hawkins
Sep 22, 2021
4 minutes
Multi-state operators (MSOs) are an intriguing model for many cannabis investors. But are these conglomerates evolving into a position at the top of the cannabis investment food chain?
Let's first briefly review what MSOs are, and the pros and cons of investing in them. Then we'll explain how you can go about dipping your toe into MSO stocks.
Pros of MSOs
A multi-state operator helps a brand expand nationally while carefully remaining within federal laws limiting interstate commerce. In short, cannabis grown in one state must remain there.
Yet a can grow and gain brand recognition when sold locally under the same product name – but by legally distinct entities. This tactic
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