OUTSIDE THE PLAY BOOK
When Seattle-based author Lyanda Lynn Haupt published her latest book, Rooted: Life at the Crossroads of Science, Nature, and Spirit, in the spring of 2021, she wasn’t quite sure how to get word of it to readers in the midst of a pandemic. The usual bookstore tours and conferences weren’t happening. “It caught me off guard,” she says. “I realized I’d have to do some things a little bit differently than with my previous books.”
Haupt and her publisher sent notes and advance copies of the book “to people in the world that I thought were kindred spirits, people that I knew or didn’t know, who might enjoy the book and share it in turn.” She didn’t ask for anything in particular; nevertheless, people shared the book on their social media feeds, reviewed it in key places, and wrote magazine profiles of her.
“People are so generous,” she says. “Other writers who are also attempting to bring out books during a pandemic are really sympathetic to how we need to be there for one
