Dream state

Joseph Gordon-Levitt’s E3 pitch for HitRecord was easy to get swept up by. His company would help community creators funnel music, animation and art assets into Beyond Good & Evil 2. Through the Space Monkey Program, as it was known, fans would get the chance to be part of the sequel to a cult classic, and Ubisoft would gain the extra material it sorely needed to fill the multiple planets promised for the game.

The negative response from professionals, however, hit like a series of Inception bwarps. Since only those whose work influenced the final. While the publisher’s PR fought the flames, however, another part of the company had enough distance to think philosophically about its situation – and even learn some lessons. In 2019, Ubisoft’s Entrepreneurs Lab in Paris worked for six months with a startup, Playerstate, aiming to fix the problem HitRecord had exposed.