How investors can profit from the power of the grey pound
“Will you still need me, will you still feed me, when I’m 64?” asked The Beatles in their 1967 song. Today vast numbers of over-65s are being needed and fed. They comprise the biggest and one of the wealthiest demographic groups in the developed world.
This creates a challenge for governments, especially when it comes to grappling with their increasing demands on health and social care. However, it also represents an opportunity for industries that can find away to take advantage of the increasing economic power of the “silver” pound, dollar or yen. Here’s how to profit.
People are getting older and richer...
David Morrison, senior market analyst at trading platform Trade Nation, notes that the mounting clout of the over-65s is down to two factors: demographics and wealth. In terms of demographics, increased life expectancy, the postwar baby boom and birth rates that have fallen below replacement level (the fertility rate that will result in a stable population) are all key.
As a result of these trends, both the absolute number of over-65s and their share of the population have risen significantly over the past few decades. Despite Covid-19 disproportionately hitting the elderly, this
