TODD SAMPSON

For Todd Sampson, the idea behind his latest documentary series Mirror, Mirror – a startling look at the societal crisis of body image dissatisfaction – stemmed from a simple question.

“I asked my youngest daughter Jet, at the time she was 9. I said to her, ‘Would you rather be beautiful or smart?’” Sampson, 51, tells WHO. “And she looked at me with a coy smile and said, ‘Well, my friends would say beautiful.’ And that just said something in my mind.”